Location New York → Remote
Date May 2023 → Present
At Spearbit, I led the comprehensive rebranding of this prominent web3 security firm. My responsibilities included refining the logo design, developing a cohesive design system, and both designing and implementing their responsive landing page. This work helped establish a professional visual identity that accurately reflected their expertise in blockchain security.
I led the refinement of Spearbit's visual identity, modernizing their logo while preserving its core elements. The updated design features cleaner lines, improved proportions, and a more balanced visual weight that better represents their position as a leading web3 security firm. This polishing process included standardizing the typography, creating a consistent color palette, and developing usage guidelines to ensure brand consistency across all touchpoints.
I developed a modern, responsive landing page that effectively communicates Spearbit's core offerings while embodying their refined brand identity. The design emphasizes clean layout structures, strategic use of whitespace, and a thoughtful content hierarchy that guides visitors through the firm's security services. I implemented subtle animations and interactive elements to enhance user engagement without compromising on performance. The page was built with scalability in mind, allowing for easy content updates and the addition of new sections as Spearbit's service offerings evolve.
