Location Udine → Remote
Date March 2021 → February 2023
At Soplaya I led the creation and design of the Soplaya App for iOS and Android. Soplaya App is a B2B e-commerce platform dedicated to chefs and restaurants, enabling them to easily discover, compare, and purchase fresh ingredients directly from local producers. I was responsible for shaping the user experience end-to-end, from defining the product vision and user flows to overseeing the interface design and ensuring consistency across platforms. By collaborating closely with engineers, product managers, and stakeholders, I helped deliver a scalable solution that simplified procurement, reduced costs, and empowered chefs to focus more on creativity in the kitchen rather than supply chain management.
I was the main Product Designer responsible for designing and creating the Soplaya application for iOS and Android. Working closely with the Product Owner and the engineering team, I led the end-to-end design process—from defining user flows to delivering a consistent and intuitive interface—ensuring a seamless collaboration between design, product, and development.
At Soplaya I also created the new company logo, a visual identity that embodies our core values of sustainability, transparency, and technology while representing the two main communities at the heart of Soplaya: chefs and producers.
Improved Translation of the Image